Plantain & Co
Food & hospitalityLagos, Nigeria
31%
fewer no-show reservations
6 min
to draft each weekly promo with the AI Message Studio
180
invalid numbers caught before the first send
The challenge
Plantain & Co takes reservations by phone at its Lekki restaurant, jotting numbers into a reservation book that a different staff member re-types into a spreadsheet each week. No-shows were common, and the weekly promo message took whoever was free on a Friday afternoon twenty minutes to write from scratch.
How they used Luma
Used the audience preview to catch 180 invalid numbers in the re-typed reservation spreadsheet before the first send
Sent an SMS reservation reminder the morning of each booking instead of relying on customers to remember
Drafted the weekly promo SMS with the AI Message Studio in under six minutes, down from twenty minutes of manual writing
The result
No-shows dropped 31% once reservation reminders went out by SMS the morning of each booking, and the weekly promo now takes minutes instead of a chunk of someone's Friday.
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