From the Luma blog
Compliance explainers, product notes, and guides for sending better campaigns.
How NCC's DND rules actually affect your SMS campaigns
Do-Not-Disturb enforcement isn't a Termii problem or a Luma problem — it's a law. Here's what Corporate Bind and Open Bind sender IDs actually mean for who you can reach.
12 Aug 2026 · 6 min readGuidesWhy your campaign should never be in only one language
Pidgin isn't a translation of English — it's how a huge share of Nigerian consumer marketing actually talks. Here's how to know when to switch.
5 Aug 2026 · 5 min readProductIntroducing the Luma AI Message Studio
Three variants, screened for compliance, in under six seconds. A look at how the writing engine behind every Luma campaign actually works.
22 Jul 2026 · 4 min readGuidesNaira in, Naira out: how Luma's wallet pricing works
No credit packs, no USD, no monthly plan. Here's exactly what determines what a campaign costs before you press send.
15 Jul 2026 · 5 min readProductWhatsApp or SMS? Why not both — inside Channel Cascade
WhatsApp is cheaper. SMS reaches everyone. Cascade was built so you stop having to choose between the two.
3 Jul 2026 · 6 min readGuidesFive things to check before your first campaign
Sender ID, DND exclusions, wallet balance, personalisation tags, and the one setting most new accounts forget.
24 Jun 2026 · 4 min read