From the Luma blog
Compliance explainers, product notes, and guides for sending better campaigns.
How NCC's DND rules actually affect your SMS campaigns
Do-Not-Disturb enforcement isn't a platform problem or a Luma problem — it's a law. Here's what Corporate Bind and Open Bind sender IDs actually mean for who you can reach.
12 Aug 2026 · 6 min readWhy your campaign should never be in only one language
Pidgin isn't a translation of English — it's how a huge share of Nigerian consumer marketing actually talks. Here's how to know when to switch.
5 Aug 2026 · 5 min readIntroducing the Luma AI Message Studio
Three variants, screened for compliance, in under six seconds. A look at how the writing engine behind every Luma campaign actually works.
22 Jul 2026 · 4 min readNaira in, Naira out: how Luma's wallet pricing works
No credit packs, no USD, no monthly plan. Here's exactly what determines what a campaign costs before you press send.
15 Jul 2026 · 5 min readWhy SMS still reaches customers nothing else can
No app to install, no data plan required, no algorithm deciding who sees it. Here's why SMS remains the most reliable channel for reaching Nigerian customers.
3 Jul 2026 · 5 min readFive things to check before your first campaign
Sender ID, invalid numbers, wallet balance, personalisation tags, and the one setting most new accounts forget.
24 Jun 2026 · 4 min read