Ilé-Ntọ́ Pharmacy
Pharmacy & healthcareIbadan, Nigeria
312
invalid numbers auto-excluded
₦0
spent on numbers that were never sent to
24–48h
sender ID approval
The challenge
Ilé-Ntọ́ Pharmacy wanted to send refill reminders and restock alerts to a 5,000-contact list built from till receipts, but the owner had been burned before — a previous bulk-SMS reseller had taken full payment for a campaign sent to a list riddled with mistyped and disconnected numbers, with no way to know how many had actually failed until customers asked why they'd never received anything.
How they used Luma
Registered a Corporate Bind sender ID through the guided flow and tracked approval status without calling anyone
Used the audience preview to see exactly how many contacts had invalid or malformed numbers before paying for the send
Let Luma exclude those numbers automatically instead of paying to find out which ones would fail
The result
Every campaign now shows its invalid-number exclusions before send. 312 unreachable contacts are automatically excluded from every send without the pharmacy lifting a finger, and none of them are billed for.
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